![]() His experience in plastics enabled him to jump on the hula hoop bandwagon, and he quickly became one of the nation’s largest manufacturers for that short-lived craze. His chief accomplishment there was the game-changing realization that polyethylene, an unbreakable plastic used for industrial purposes, could be applied to toys, which at that time were made of a plastic that easily shattered. Klamer went to work for the toy division of Eldon Industries in 1951. ![]() The racks were collapsed on the way home, making space in the plane to bring back other goods.Īfter stints in advertising, promotion and sales, Mr. It allowed New York manufacturers to fly garments to California outlets without folding or packaging them. ![]() He spent a year at George Washington University, but he missed his friends at home and transferred to the Ohio State University in Columbus, where he was taking business courses when the Japanese attacked Pearl Harbor in 1941.Īfter the war, he moved to Southern California and found work as the marketing developer for an air cargo company, where he came up with his first major invention, a collapsible garment rack. Reuben was the first in his immediate family to attend college. His father and his new wife, Miriam, raised the children. His mother, Rachel (Levenson) Klamer, who worked in a factory, detected something special in Reuben from the start, but she left her husband and family when Reuben was a small child. Reuben often said that he had inherited his father’s entrepreneurial drive. He drove around to storefronts to buy barrels that had been used for items like jam and pickles, then resold them to a processor for a profit. His father, Joseph, started a business called Klamer Barrel Company. Reuben Benjamin Klamer, the third of four children, was born on June 20, 1922, in Canton, Ohio, to Jewish immigrants from Romania. “This is actually the game’s selling point it has no goal,” Ms. Instead of putting players on a fixed path, it provided multiple ways to start out in life - but nowhere to finish. Open Health-Food Chain: $100,000.”Īnd so the company’s 2007 overhaul, the Game of Life: Twists & Turns, was almost existential. It has to reflect the market conditions of the time.”īut as Jill Lepore wrote in The New Yorker in 2007, the redesign teams always had a hard time addressing the fundamental criticism of the game - that the only way to reward a player for virtuous acts was with money: “Save an Endangered Species: Collect $200,000. “And for a brand to remain viable, it has to evolve. ![]() She said that implementation is another matter, altogether, and by joining community efforts, we have a greater chance of fullfilling our mission.“He understood that the Game of Life was not just the game that he invented it was a brand,” he added. for the 37th district who also spoke at the event. Legislation is just one small piece of the process, according to Sharon Tomiko Santos, state rep. I was impressed with this community, which might well serve as a model for the country to encourage business, educators, politicians, and parents, to join forces, as well as, resources to respond to the new legislation in the State of Washington that mandates, effective this year, that financial literacy be taught in the schools. The entire group was engaged with The Real-Life Money Game web trailer, which is a humorous look at the “showdown” moment with my son when he was twelve over the purchase of a video game at a toy store. Business, educators, and families gathered together in Port Townsend, Washington to hear me speak on how to educate our children with the money-management skills they will need to compete in the 21st century global economy.
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